Market Research

Myriam White

Itsu

Seaweed for Kids

Goal

  • Itsu wanted insight into its Seaweed Thins, part of the brand’s healthy snack selection, after hearing positive feedback from kids. We developed a research study to help create a specific product geared towards kids.

Approach

  • Our research study consisted of a group of child testers who were presented with potential new flavours.
  • The video content not only gave Itsu unrivalled, honest feedback, but provided an entertaining way to observe the data.

“We were trying to think of ways to show how much kids loved seaweed (a pretty unusual snack!) and KidsKnowBest did exactly that – real-life reactions of children eating it & loving it! Rob knew exactly how to interact with the children giving them confidence and making them laugh. The final video is brilliant – I’d definitely recommend them!”

Georgina Carter, Brand Manager

Results

  • By partnering with us,  Itsu was able to definitively conclude that a new seaweed creation would appeal to a younger target demographic.
  • Itsu was able to use the video footage to make video brochures which they sent out with samples to buyers. Following the campaign the brand successfully took the new product to market. 

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