Video Production

Myriam White

Smyths Toys

Content Partnership

With Smyths Toys, we have identified and crystalised an ongoing strategic content partnership to help each other create original and engaging visual content with an array of innovative family friendly toys – to reach a new young audience. We help each other move stories and ideas into action with ongoing work with providers.

We do our most innovative, optimal audience-reaching and prevailing content with our partnerships where our personal missions align for love of sharing stories and ideas to families and kids.

Smyths Toys understand where their new audience is and we’re helping them be the foundation to build towards them. We’re growing an inspiring community together as we build a diverse partnership of a strong growth of content creation and an array of providers.

Content for Exclusive Partners


  • To increase digital awareness and sales for products with a launch solely exclusive to Smyths Toys


  • With full creative control, we produced campaign storyboards accurately to brief, and got full consent to go ahead. A consistency across all videos with one common theme. The kids.

  • We wanted to demonstrate the ease of play along with natural reactions. After extensive research with our handpicked ‘video testers’, we realised this was a style that appealed to both parents and kids.


  • Targeted at girls aged 5-12, SNAPSTARs are dolls in an immersive world of fashion, fun and frivolity – so we gathered our most trend-setting girls in our talent pool to try the product out.

  • In the Studio in front of bright colours to mirror the boldness of the toys, we filmed their first reaction to the dolls, showing the full enjoyment of the girls enjoying playing out their dreams in toy, adult rolls, together. 

Harry Potter Cloak

  • For a product that was aimed for ages 9 and up, we auditioned kids on the second half of our age range spectrum, and who were more aware of the brand. Additionally we sourced two influencers we represent from our YouthTubers creator pool to push reach.
  • Again, we offered viewers insights on how to use the app with the toy for the real magical experience whilst the kids adopted true wizard characteristics with their friends on camera.



  • We are still working together to develop a long-term content strategy partnership with Smyths Toys centered around original and effective digital content. 

Check out more case studies…

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