The Team

Meet the big kids behind the magic

Co-founder and CEO

Joel Silverman

I’m a nifty with a hairbrush and a pair of scissors, devoted Tottenham Hotspur fan, usually sleep deprived CEO of my greatest achievement ever. With arguably the widest and whitest smile in London, you can tell I’m proud of KidsKnowBest where I oversee every aspect of its growth.

Growing up with a sweet-shop owner for a Dad (pretty sure he was Willy Wonka) it proved three things: I needed a good dentist, I had a knack for being an entrepreneur after selling sweets on the playground and that the kid inside me never died.

Co-founder and Chief Strategy Officer

Rob Lough

With twin girls of my own, they are the inspiration behind KidsKnowBest. One day as a dad without a plan, I took them to the cinema to watch a movie that was slated by the nationals. As it turned out, they loved it. So now I’m on a mission to give kids a say in today’s digital world.

With a background in marketing, and my dad day job, it was a natural progressive movement for me to create my own company and move into the digital kids space where I guarantee paramount quality on every project we work on. I’m also a pretty good cook, even if my fiance disagrees, and I would love to have Paul Weller round for a curry. Just in case he sees this.

COO

Peter Robinson

I’m not as nifty with a hairbrush as Joel nor as good of a cook as Rob, but I am better than them at rugby – they’ll tell you.  With kids of my own, I have an element of passion and compassion for children and the industry. Just like a kid myself, I have a strong sweet tooth and I have to admit my favourite movie is Gnomeo and Juliet.

I’ve come aboard KidsKnowBest after working for the largest kids agency in the world for 11 years, specialising in developing the best kids entertainment. Across my career and personal life, I have been able to develop a firm knowledge of young people, their attitudes and behaviour, with a strong focus on media consumption and how it is evolving.

Behind the Scenes

Sian Rider

Sian Rider

Account Manager

Myriam White

Myriam White

Community Manager

Ryan Jackson

Ryan Jackson

Motion Designer

Tom Lea

Tom Lea

Account Manager

Zamil Zareen

Zamil Zareen

Content Producer

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