I’m not as nifty with a hairbrush as Joel nor as good of a cook as Rob, but I am better than them at rugby – they’ll tell you. With kids of my own, I have an element of passion and compassion for children and the industry. Just like a kid myself, I have a strong sweet tooth and I have to admit my favourite movie is Gnomeo and Juliet.
I’ve come aboard KidsKnowBest after working for the largest kids agency in the world for 11 years, specialising in developing the best kids entertainment. Across my career and personal life, I have been able to develop a firm knowledge of young people, their attitudes and behaviour, with a strong focus on media consumption and how it is evolving.