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It's not about
what we think,
It's about what kids are saying.
Brought to you from the grown-ups behind KKB
Sian Rider, KKB
5 min read
Insights
Entertainment
The Evolving Tastes of Young Viewers
From ‘Five Nights at Freddy's’ to ‘Friends’: kids are ageing up in terms of their content preferences more than ever before
Liz Croughan, KKB
8 min read
Insights
Digital
Music
Has Digital Changed Music Habits For Good?
A deep dive around ways the digital music experience has evolved over time
Sian Rider, KKB
3 min read
Events
Insights
Music
Stat Attack: Festivals
Shining a Spotlight on Festivals & Uncovering Family Perspectives
Rob Lough, KKB
5 min read
Insights
Gaming
KidsKnow: Minecraft
Our experts take on the ubiquitous pixelated videogame
