The challenge

To make a big splash unleashing the Baby Shark Dancing DJ and Sing & Snuggle plush toys in the US.

Our solution

Cue the FinFest frenzy! We curated a lineup of celebrity and influencer families to host at-home dance parties with the toys. Our Instagram event started with sneak peeks on stories the day before, building hype. On the day of FinFest, creators posted in-feed content with product front & centre. Stories drove clicks to purchase with swipe-up links.

The KKB stamp

We had a surprise guest that sent shockwaves through the campaign: none other than the Grammy-winning chart-topper, Sean Paul, joining as our special headliner. Baby Shark rocked, and so did this campaign.